05 · Explore the adda

Business and Ideas

Builders, work and emerging ideas

2 stories

A local social media manager connects with nearby cafés, salons, gyms, shops and restaurants in an Indian neighbourhood.

Business and Ideas21 Aug · 11 min

Your Next Client May Be 500 Metres Away: How a Local Social Media Agency Can Become a Real Business in India

A numbers-first playbook for building a local social media management agency in India, from finding nearby clients and packaging the service to pricing, retention and realistic unit economics.

Warm editorial illustration of an Indian small-business operator using practical business software

Business and Ideas30 Jul · 6 min

India’s Next Big Startup Opportunity May Be Boring Software

The loudest startup ideas are not always the strongest. Software solving invoicing, inventory, payments and everyday operational problems may create some of India’s most durable companies.